Agenda

Thursday 23 May

Registration & Welcome

09:00 - 10:00

Introduction

10:00 - 10:05

The Economics of Topline Driven Growth

10:05 - 10:45

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Plenary Panel | Strategy & Leadership

10:45 - 11:15

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Networking Break

11:15 - 11:45

Case Study Sessions

11:45 - 12:15 / 12:20 - 12:50

+

Lunch

12:50 - 13:50

Keynote session | Brexit and the UK's

new role in Europe and the world

13:50 - 14:35

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Panel Debate Sessions

14:35 - 15:15

+

Networking Break

15:15 - 15:45

Optimising Digitalisation for Topline Growth

15:45 - 16:45

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Drinks Reception

17:00 - 18:00

Mark Billige, Board Member & Managing Partner, Simon-Kucher & Partners

Monetisation, digitalisation, innovation... these are the buzz-words we hear every day, but what do they really mean, and how can you apply them to your business in the pursuit of commercial excellence and topline growth? In this session Mark Billige & Dr. Georg Tacke discuss the practical steps companies must consider in the pursuit of topline power and growth.

Steve Haworth, Group CEO, Evo Group; 
Alexis Prenn, CEO, Receipt Bank

Moderated by James Brown, Partner, Simon-Kucher & Partners

Our research shows that companies’ profits jump when CEO's take an active role in pricing. Strong C-level commitment to pricing – combined with a dedicated pricing organisation – is essential for profitable growth. In this panel session, we'll discuss the key issues and challenges faced in the drive towards commercial excellence.

Our case study sessions will combine real examples and practical insights from a range of companies and industries. Choose two thirty-minute case studies to attend from the range of sessions on offer:

11:45 - 12:15

Tackling ticketing challenges: Lessons from Twickenham

Richard Harris, Head of Ticketing, Rugby Football Union & Mark Billige, Board Member & Managing Partner, Simon-Kucher

Monetising an innovative enterprise IoT ecosystem

Dr. Peter Colman, Partner, Simon-Kucher

Pricing and Sales Excellence for Allfunds Bank

Borja Largo, Director, Allfunds Bank & Max Biesenbach, Partner, Simon-Kucher

12:20 - 12:50

Becoming a world-class customer-centric subscription business

Kate Ward, Director of Strategy, DAZN & Greg Harwood, Director, Simon-Kucher

 

Developing pricing from day one: Segment’s pricing story

James Wood, Head of Pricing, Segment & Madhavan Ramanujam, Board Member & Partner, Simon-Kucher

 

Developing a global pricing framework

Ian Rea, Global Head of Product & Cross Sell, Big Bus Tours & Rosalind Hunter, Senior Director, Simon-Kucher

The Rt Hon Ken Clarke CH QC MP, Conservative Politician, Father of the House of Commons

There’s no doubt Brexit has had a tangible impact on pricing over the past year. As talks continue to take place and much uncertainty surrounds the move from the EU, the main consequences for the economy and business remain to be seen. In this session, Ken Clarke, longest serving MP in the House of Commons and outspoken Europhile will discuss the evolving role of the UK in Europe and the world.

Moderated by Dr. Peter Colman, Partner, Simon-Kucher

Gain exclusive insights as industry leaders from the Financial Times, Bayer, Livingbridge, Civica and more discuss best practice and leading trends expected for 2019. Choose from our range of panel debate sessions on offer.

Panel A | Customer-centric pricing
Moderated by David Smith, Partner, Simon-Kucher

Panel B | Revenue model innovation
Moderated by Eddie Hartman, Partner, Simon-Kucher

Panel C | The role of sales in commercial excellence

Moderated by Christian Atherton, Director, Simon-Kucher

Disruption and the need for digital innovation are recognised trends in the business world today. So what is it that makes unicorns stand out from the crowd? And how can this be adapted to more established companies? In this session, our Silicon Valley experts will distill our learnings from working with over 30 unicorns to answer these questions.

1. What can you learn from the unicorns

Madhavan Ramanujam, Board Member & Partner, Simon-Kucher

2. Case study: The view from inside the unicorns – LegalZoom

Eddie Hartman, Partner, Simon-Kucher; Co-founder, LegalZoom

3. Dynamic pricing in a digital age

Dimitris Hiotis, Partner, Simon-Kucher

Moderated by Marc Huijbregts, Global Head of Digital Strategy, Simon-Kucher

Friday 24 May

Registration & Welcome

09:00 - 09:45

Foundations of Pricing Workshop, Part 1

09:45 - 11:15

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Networking Break

11:15 - 11:30

Foundations of Pricing Workshop, Part 2

11:30 - 13:00

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Lunch

13:00 - 14:00

Pricing Roundtables

14:00 - 15:30

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Round-up of the Pricing Forum

15:30 - 15:45

Xi Bing Ang, Director & Rory Sweeney, Director, Simon-Kucher 

This interactive workshop will provide an in-depth overview of the fundamental skills every pricing professional needs, drawing on Simon-Kucher’s decades of experience and incorporating case studies and examples from a range of industries. Attendees will receive practical and applicable guidance and methodologies to use in their day-to-day work.

Xi Bing Ang, Director & Rory Sweeney, Director, Simon-Kucher 

This interactive workshop will provide an in-depth overview of the fundamental skills every pricing professional needs, drawing on Simon-Kucher’s decades of experience and incorporating case studies and examples from a range of industries. Attendees will receive practical and applicable guidance and methodologies to use in their day-to-day work.

Learn from the experiences of others with our roundtable sessions. Offering increased interactivity and cross-industry knowledge sharing between conference participants and Simon-Kucher experts, these discussions will be led by Simon-Kucher experts, and will each have a specific topic.

Each session will last forty-five minutes and run twice.

 

Topics will include:
- Precision Pricing for Banking (will only run once)
- Subscription Pricing
- The Good, The Bad and The Ugly of AI 
- Packaging & Bundling
- Revenue Management / Dynamic Pricing 
- New Product Pricing
- Sales Incentives 
- Project Pricing