Content

Training: Pricing 101

Lauren Carter, Graham Tatham

Welcome and Introduction

James Brown

How industries globally have adapted to uncertainty in 2020

James Brown, Mark Billige

The Fundamentals Of Subscription Pricing 

David Smith

Mastering Net Retention In A Customer-Led Market 

Gregory Harwood

Steering Sales Behaviour Using Incentive Schemes 

Peter Colman

Conquering Dynamic Pricing

Dimitris Hiotis

Developing Loyalty and Mastering Personalisation

Rosalind Hunter

2021 Outlook: Perspectives Across Sectors 

Catherine Faiers, COO AutoTrader

Murray Hennessy, CEO Great Wolf Resorts

Bas Vorsteveld, VP Commercial Excellence EMEA, GSK Consumer Healthcare 

Rhys Williams, Customer Success Director JLA

Moderated by Xi Bing Ang

Closing Remarks

James Brown

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