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Panel debate sessions
14.30 - 15.15
These interactive panel debates will cover a range of experience and viewpoints from practitioners within the market.

Session A: Pricing for growth
Moderated by Rosalind Hunter, Senior Director

Session B: The danger of digital price wars
Moderated by Alan Kelly, Director

Session C: Behavioural economics in commercial management
Moderated by Dr. Peter Colman, Partner
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