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Practitioner sessions
12.25 - 13.00
These interactive panel debates will cover a range of experience and viewpoints from practitioners within the market.
Session A: Breaking records: Pricing the London 2017 World Athletics Championships
Lauren Carter, Director
Session B: Monetising innovation: Getting from products to profits through pricing
Xi Bing Ang, Director
Session C: Digital solutions: Technology-enabled pricing
Wolfgang Johann Mitschke, Chief Technology Officer
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