Practitioner sessions

12.25 - 13.00

These interactive panel debates will cover a range of experience and viewpoints from practitioners within the market.

Session A: Breaking records: Pricing the London 2017 World Athletics Championships

Lauren Carter, Director

Session B: Monetising innovation: Getting from products to profits through pricing

Xi Bing Ang, Director

Session C: Digital solutions: Technology-enabled pricing

Wolfgang Johann Mitschke, Chief Technology Officer

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